Pros and cons of Internet ads

Advertising have been a major determinant of a business’ success. This includes the presentation of the product / service to the consumers. What really matters is how it is presented to the target market to be able to capture it. The success of the product or service awareness lies a lot on the ad media.

So why should you advertise your product / service online instead of other proven medium like on TV?

Pros

1. Low Cost
Compared to other medium, Internet ad is far cheaper than most. Internet Ad Packages are offered for as low as $29.99 for a one-month run-time period.

2. Capture market
Should your product / service aim to cater to the younger generation or the corporate-oriented ones, Internet ad would be best since they would always be "hooked-up" into the net surfing sites that might have a link to your very own. Result, a great number of "hits" on your site!

3. Hassle free
All you would ever really need is a PC (and some knowledge and bright ideas in forming your site) wherein you could open your site, search for the best Internet Ad package, and check / update the status of your ad. You may actually never have to leave your home to advertise!

Cons

1. Scope
If one would solely use the Internet Ad for advertising, limited market may be captured. This is due to majority of the average consumers still relies on the old form of advertising as a means of gathering information about certain products / service, even though most people nowadays surf net.

2. Additional cost
There may be additional cost if one enlists the help of professional to produce the site for their product or service.

The aim of Internet ad is to offer the widest range or “Maximum Exposure” of the brand at the least possible cost. There are pros and cons of advertising online and an entrepreneur should weigh in its applicability to his/her product or service.