Targeted advertising has become a common and popular ways of earning money for both advertiser and ads publisher. Ads provide a major amount of revenue for Web portals (e.g. Google, Yahoo) and E-commerce sites. Online advertising is probably the most popular application for web mining. It uses the Internet and World Wide Web to deliver marketing messages and attract customers. Examples of online advertising are contextual ads, affiliate marketing and email advertising. This leads to the development of PTC/GPT/PTR* business, Bidvertiser, Google Adsense, Google Adwords and so on.
* PTC=Pay To Click
GPT = Get Pay To
PTR = Pay To Read
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